Al-Ghasool is A Libyan trademark registered since 1973, specializing in the manufacturing and packaging of cleaning products.
It was the number one brand in Libya due to its high-quality products offered at state-subsidized prices.
At the beginning of 2025, the brand was relaunched in the Libyan market by Al-Ghasool Company for Detergent Manufacturing, a subsidiary of the Whiba Holding Group.
The brand underwent a significant revamp, presenting products in a modern and contemporary manner that aligns with the demands of today's market and the evolving consumer culture.
New and diverse products were also introduced, distinguished by luxurious French fragrances.
Al-Ghasool products are distributed through HOMY Distribution, Packaging, and Wrapping Company, another subsidiary of the group.
HOMY boasts an extensive distribution fleet and an experienced team, ensuring product delivery to all sales outlets across Libya.
We, the Al-Ghasool team, aspire to be the leading company in Libya in the field of detergents by achieving the largest market share within the first three years, providing the best products at the best prices. Our vision is to introduce a national product with global standards.